TABLE TALK

Follow us on @wednesdaysdomaine

⚙️ Table Talk #151: How Dishoom Became London’s Favourite Queue 🍚

|
TABLE TALK #151
There are restaurants you eat in, and then there are restaurants you step into. Dishoom belongs firmly in the latter camp.
 
Walk through its doors and you’re not just hungry - you’re part of a story. From menus styled as old Bombay newspapers to the chai passed out to those patiently queuing, it’s less a chain of restaurants and more a living, breathing love letter to a city, a culture, and the power of hospitality.

🍝 MAIN COURSE 🍝 

What makes it remarkable is how easily it could have gone the other way. With eleven restaurants, four sister cafés, and now even a hotel, most groups at this scale tend to trade individuality for efficiency. Dishoom doubled down on the opposite: deepening, not diluting. Each space is distinct, with its own narrative thread, music, and character. They resisted the bland efficiency of templating and instead embraced complexity - the very thing most operators are desperate to eliminate.

That complexity is what makes them feel so alive. Each restaurant is inspired by the 1960s Irani cafés of Bombay: wood-panelled interiors, tiles underfoot, retro photographs on the walls, and plants tumbling from ceilings. They are cultural pastiches, yes, but done with such care and texture that they avoid ever tipping into kitsch.
 
Each new opening brings with it a fictional “proprietor” whose story is written, re-written, and baked into the design. A King’s Cross outpost that nods to Indian independence. Birmingham channelling the Swadeshi movement. Glasgow steeped in Bombay noir. Even Carnaby Street with a hint of the 1970s rock scene. These aren’t gimmicks - they’re worlds to step into, stitched with enough history and imagination to feel lived in.


The Permit Room Brighton
Photo Credit: Dishoom


Perhaps that freedom comes from the founders’ lack of restaurant-world baggage. Having never worked in hospitality before, they weren’t restrained by “the way things are done”. Instead, they thought about the whole experience - food, design, storytelling, generosity - and laced it together with something harder to define but instantly recognisable: heart. Or, in their words, seva - selfless service.

You feel it in the little gestures: a steaming cup of chai in the queue, bottomless porridge for breakfast, a cookbook so handsome it lives on coffee tables. You saw it in their agility through lockdowns, when they rolled up their sleeves to launch delivery and meal kits without losing an ounce of their magic. And you sense it in the way queues still snake outside their doors, where scarcity fuels desire - not because of hype, but because people genuinely want to be part of the story.

It’s no wonder Dishoom has grown beyond restaurants. With international expansion on the horizon and a newly opened hotel in Notting Hill, they’ve become custodians of a cultural space that’s larger than bricks and mortar. That space is anchored by something the founders’ late father believed deeply: “for something to truly succeed, it must have a little poetry at the heart of it.” That poetry - in menus, murals, music, and meals - is what turns a restaurant into a cultural institution.

Queue Outside Dishoom
Photo Credit: : James Veysey/REX


🍮 SWEET ENDINGS 🍮

If you’re after a winter warmer, Dishoom’s Pineapple & Black Pepper Crumble is just the thing. It’s simple, soothing, and full of faraway brightness. Recipe here.

🍷 WHAT'S NEW
FROM
WEDNESDAY'S DOMAINE? 🍷

 

You may have seen our note last week, but if not, I’m really excited to share that we’ve finally launched a subscription offer.

I can’t tell you how many times I’ve gone to the fridge, reached for a bottle, and realised I was down to the last glass - my absolute bugbear. The whole idea behind this is to make sure you’re never caught short.

So from now on, subscribers get 15% off every order, free shipping on the house, and total flexibility to skip, pause or cancel whenever you like. No fine print, no fuss - just a simple way to keep your fridge topped up and your evenings flowing.
 
Until next time,
Luke x

More where that came from...